Samsung Electronics CEO Cui Zhicheng: Continue to Increase Investment in Memory Chips

July 26, Samsung Electronics CEO Cui Zhicheng said in an interview with foreign media that Samsung will not cut investment in the second half, will continue to increase investment in memory chips.

Cui Zhicheng stated that Samsung will not change its established investment plan because one year's business expectation does not reach an ideal situation. Market analysts believe that the debt crisis in Europe and the United States broke out, the prices of memory chips, flat panel displays, computers, and televisions further declined, and many manufacturers chose to cut their investment budgets. Samsung’s move was a strong counterattack for its competitors.

Currently Samsung is the world's largest manufacturer of memory chips with a market share of 40%. According to data released by Samsung, Samsung’s total cost expenditure in the first quarter of 2011 was approximately 5.5 trillion won and the annual investment amount was 23 trillion won.